What makes a Rolex so precious? Why is Rolex the biggest luxury watch brand out there? How is Rolex technology better than the other watchmakers’? Why is Rolex in a league of its own? How could one possibly begin to explain why a Rolex sits comfortably at the top of the list of luxury watches?Well, before I give the answer a shot, here’s a little something I came across that pretty much sums up the essence behind Rolex’s success and fame:
“You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete.”-Buckminster Fuller.
And that’s just what Rolex watches went and did. They swept right into the world of watch-making and revolutionised it. Quite frankly, they owned it. The house of Rolex became the epicentre of innovation and invention in the realm of luxury watch-making. When the brand’s very name packs such a powerful lure, you don’t really need another reason to get one. In India, Rolex watches are most easily available through a handful of luxe retailers like Ethos Watch Boutiques, which let you safely secure your Rolex online.
Moving on, here’s why ‘a Rolex is a Rolex’:
Rolex has a rich history of innovation.
Since the brand’s inception in 1905, Rolex has been the powerhouse of scientific innovations and contributions in fine watch-making. So much so that we can practically credit them for the way a modern wristwatch functions and looks, today. Why? For starters, the brand has a number of ‘firsts’ in the business of watch-making:
- The first waterproof wristwatch (Oyster, 1926)
- The automatically-changing date feature we take for granted today, was created by Rolex for the very first time with the Datejust, 1945.
- Making travelling easy since 1954, Rolex forged the first of luxury watches to show two time zones on a single dial.
- In 1908, Rolex became the first watchmaker to earn chronometer certification of accuracy for a wristwatch.
If that’s not enough, here’s more interesting trivia: such is their technical prowess that Rolex has over a thousand patents to their name. Technological breakthroughs are just a regular old thing at the house of Rolex! Impressive, eh?
Rolex has its own science lab.
That’s right. In a ceaseless endeavour to create the best timepieces in the world, Rolex has set up its very own R&D centre –and boy, is it impressive; quite easily the most sophisticated machinery in the business. A massive team of in-house scientists and researchers dedicate their time to finding the best and most efficient ways of manufacturing the unparalleled luxury Rolex watches. Apart from that, Rolex watches are also specially tested in these labs, to ensure each product holds the highest standards of production. It’s safe to say your Rolex is probably better tested than even your automobile; and the state-of-the-art labs at Rolex can even give NASA a run for their money, surely!
Rolex makes its own gold.
When I first came across the ‘everoserolesor’ I wondered why they didn’t just call it ‘rose gold’. I soon learnt that the everosegold used in Rolex watches is exclusively patented and manufactured by Rolex themselves! From everose(which one-ups rose gold by being ‘non-fading’, by the way) to gold and platinum, Rolex is awesomely the only time-maker to make its own gold. Can anyone top that? Yes, Rolex can and they did by upgrading their quality of steel to an enviable (and pretty steep on the pocket) material: the 904L steel. Couple its increased rust and corrosion resistance with its unmatchable durability, and it shines bright like no other watch –literally!
Rolex movements are hand-assembled and made in-house.
Rolex understands that machines have their place in the process, but the brand places utmost importance on the human touch every step of the way. Rolex trusts in hands-on assembly because machines assist, simplify, and improve upon the process, but at the end of the day, a human hand is what sits down to assemble every part of a Rolex, from its movements to its strap. Which leads me to the next point…
Rolex watches take about a year to manufacture.
Even though Rolex manufactures more watches a year than any other watch brand, each timepiece takes about a year to create. Rolex watches don’t believe in shortcuts –the highest order of quality-checks and manufacturing techniques are what make a Rolex a Rolex, and there’s just no compromising on that. From manufacturing to testing, the process is deeply intricate, and the result is of course an absolute winner.
At the end of the day, Rolex has literally forged itself a universe of its own, with each star (or watch, rather), shining bright and lighting up the night sky of fine watch-making with unrivalled luminosity. An immaculate collaboration of undying passion and dexterous craftsmanship!
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