The much-anticipated makeup line by Lakmé & Manish Malhotra- ABSOLUTE, is yet to be revealed, but the face has been chosen. It is none other than the absolute Bollywood diva- Kareena Kapoor.
Mumbai, 04 Aug, 2011: Lakmé since its inception has always celebrated beauty and as an ode to the contemporary Indian woman, Lakmé presents ABSOLUTE - a high-performance long wear make up range. This premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is Indian at heart. Kareena Kapoor a mesmerizing beauty, a caring sister, a devoted daughter, a talented actress and above all an epitome of the confident Indian woman, has been chosen as the face of Lakmé ABSOLUTE. She is a perfect fit for the brand as she embodies the quintessential essence of beauty, which the brand represents. As the face of Lakmé ABSOLUTE, Kareena will be part of the brand’s campaign and unveil the Absolute looks at the Lakmé Grand Finale by Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011 (August 16 –21, 2011).