KAREENA KAPOOR LAUNCHES LAKMÉ ABSOLUTE
The new high-performance, long-wear make-up range by Lakmé
Mumbai, August 21, 2011: Today at an exclusive event at Lakmé Fashion Week Winter/Festive 2011, Kareena Kapoor, unveiled Lakmé Absolute – Lakmé’s high-performance, long wear make-up range, which lasts up to 16 hours. She was recently chosen as the Face of the cosmetic giant as she embodies the very qualities the brand stands for. On the occasion, were present Farida Kaliyadan, General Manager, Lakmé and Lakmé Make-up Expert Cory Walia. Cory demonstrated a Lakmé ABSOLUTE look on Kareena Kapoor, the one that she’ll be wearing on the ramp at the Lakmé Grand Finale
At the launch, Kareena Kapoor, Face of Lakmé Absolute said, “I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and I’m excited to be undertaking this new journey with them. I’ve been using the products for a while now and Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”
While speaking about the look and new products she says, “The look that Cory Walia showcased on me is something I would wear to a night do or for a brunch in the day. One of my favorite products is ABSOLUTE Lip Last with its precision brush and I’m totally hooked on to the Plump and Shine gloss for the range of sensational colors it offers, there is something for every occasion. As a face make-up the Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it’s extremely light and renders a natural glow to my skin while the ABSOLUTE Kohl Ultimate is perfect for the dramatic eyes like what you saw me wear during Kurbaan. ”
Farida Kaliyadan, General Manager, Lakmé said, "At the turn of the decade, we at Lakmé have taken our make-up to the next level with the introduction of Lakmé ABSOLUTE-the high-performance, long-wear makeup range. We are thrilled to present to the Indian women this luxurious super long wear range that marries beauty with science by offering do-good skin care benefits backed by functional expertise. Lakmé ABSOLUTE has been specifically designed for the contemporary Indian woman who plays myriad set of roles across her personal and professional life.”
Lakmé ABSOLUTE offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical everyday of her life.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salonsCombining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by cosmetic giant Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2011 will be held from August 16 to August 21, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
Lakmé and Manish Malhotra come together to co-create a range that has been inspired by the contemporary Indian woman. The Lakmé Grand Finale at LFW Winter/Festive 2011 showcased a collection that is glamorous and sophisticated, with a soul that is Indian, just like Lakmé ABSOLUTE. Lakmé ABSOLUTE is a high-performance, long-wear range that has been designed for the Indian skin-tone enabling every woman to be magical everyday of her life.
Lakmé Grand Finale designer Manish Malhotra, known for his opulent, contemporary Indian wear, partnered with Lakmé to create a ultra-glam ensemble meant for the fashion-forward Indian women. Speaking of his experience at his third Grand Finale, the designer said, “The thrill of a Grand Finale has only increased since my first time in 1999. My collection, inspired by Lakmé ABSOLUTE, was all about capturing the best of International and Indian style. The looks from the Absolute cosmetic range are of international standard and akin to it is my creation for this season, which is hi-tech, high- fashion, sophisticated and contemporary.”
Kareena Kapoor said, “I have walked at LFW and for Manish before, but taking the stage as a Lakmé ABSOLUTE face at the Grand Finale is a different high. I loved the ABSOLUTE collection Manish created for me; his designs are trendsetters and enhance my style. Cory used the Kohl Ultimate to create my look and I absolutely love it. It’s very contemporary and something I could do for a meeting, a party, a romantic date-its versatility increases its appeal.”
♥ Cynthia Z ^.^