Press Release: Every season at Lakmé Fashion Week, Lakmé presents a new collection. This season at Lakme Fashion Week Winter/Festive 2011, Lakme will take a significant leap with the launch of Lakmé ABSOLUTE- high performance long-wear make-up line.
July 5, 2011: Lakmé, the contemporary Indian beauty expert, has announced iconic fashion designer Manish Malhotra as the Grand Finale Designer for Lakmé Fashion Week Winter/ Festive 2011, scheduled from August 16 - 21 in Mumbai. Manish Malhotra is the first Lakmé Grand Finale designer who showcased his Shimmer Shine Sparkle collection way back in 1999 and presented the Free Spirit Collection in 2007. This year, he is poised to bring to life the high performance long-wear makeup range, Lakmé ABSOLUTE. This will be the third time where he will be showcasing his collection at the Lakmé Grand Finale.
In the 12th year of Lakmé Fashion Week, India‘s largest selling make up brand takes a significant leap with the launch of Lakmé ABSOLUTE- high performance long-wear makeup line. The world class products, which last up to 16 hours, are backed with skin care benefits and functional expertise. Designed by Lakmé Make-up Experts and co-created with Manish Malhotra, Lakmé ABSOLUTE offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical everyday of her life.
Revolutionizing costume design and introducing the concept of styling in Bollywood films has made Manish one of the most recognized names in the fashion industry globally. Synonymous with contemporary Indian wear, he is known to create glamorous ensembles with Indian color and, textures combined with international fashion sensibilities.
Excited about showcasing his collection at the Lakmé Grand Finale, Manish Malhotra said, “My association with Lakmé began more than a decade ago with the first Lakmé Grand Finale show and it has only strengthened over the years. I’m very excited to once again present my new collection at the Grand Finale this season. My winter festive collection would showcase contemporary Indian evening wear garments. Lakmé ABSOLUTE is inspired by the contemporary Indian woman who effortlessly plays myriad set of roles across her personal and professional life. Akin to my style, the collection adapts contemporary fashion to the needs of the Indian woman.”
On the association, Farida Kaliyadan, General Manager, Lakmé said, “Manish is one of the most sought after designers and a name to reckon with in the fashion industry. He represents the perfect blend of International sensibilities with an Indian soul clearly making him the best choice for the Lakmé Grand Finale and Lakmé ABSOLUTE. It’s great to see the return of a Mumbai designer who best represents the ethos of this collection. The range is designed for the modern Indian woman of today who leads an international life with a soul that is Indian at the core.”
The Lakmé Grand Finale, this season, promises to be dynamic and riveting as it unites the best in beauty and fashion.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2011 will be held from August 16 to August 21, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
P.S:*Is anyone else also thinking 'MAC Pro Longwear'? Way to go Lakmé!:)