It's time to select outfits if you plan on attending the LFW 2011, coz it will be held from March 11 – March 15, 2011 at Grand Hyatt, Mumbai.
Mumbai, October 2, 2010: After a successful LFW Winter/Festive 2010 which concluded on 21st September 2010, LFW has announced dates for its next season - LFW Summer/Resort 2011 to be held from March 11th to March 15th, 2011 at the Grand Hyatt, Mumbai. In par with other leading fashion weeks around the world, LFW announces dates well in advance for all stakeholders to plan their participation.
Summer/Resort 2011 is the second edition of LFW that includes and promotes the rapidly emerging concept of Resort wear globally and in India. The first season attracted outstanding talent of established and emerging designers who showcased their creativity and designs of Resort wear, a year round fashion concept.The coming season and years will see an increased exposure for Indian designers to buyers, media and the global fashion industry.
With every season, LFW witnesses an increase in designer applications and buyer registrations. LFW Winter/Festive 2010 marked an enormous increase of 66 percent in designer applications as compared to last season. The season also garnered, 210 international and domestic buyer company registrations, an increase of 36 percent.. This reinforces LFW’s belief in the strategic shift and the platforms understanding of the market and its business needs.
Anil Chopra, CEO, Lakmé Lever says, “Lakmé Fashion Week has always been the pioneer in innovations and is recognized as a platform in adopting strategic decisions to facilitate the business of fashion in India. The platform is growing from strength to strength with each season and we are encouraged by the positive response from the fashion fraternity. We continue with the same commitment and strategic shift that was initiated earlier this year and look forward to further enhancing our efforts with LFW Summer/Resort 2011.”
Sujal Shah, Vice President and Head of Fashion-IMG India adds, “LFW always experiments with unique and innovative ways to redefine the future of fashion and reach out to its stakeholders. This year saw many firsts, from the strategic shift to the collaboration with an E-Commerce portal to boost business opportunities for designers. We persist with the same vigor with the upcoming season Summer/ Resort 2011 and promise to offer sponsors, partners, designers, industry professionals, and all attendees a series of unique experiences, each designed to explore a particular element of fashion”.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer / Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
The contemporary Indian Beauty expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons. For further information log on to www.lakmeindia.com
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com.
Hmm...what should I wear....?
♥ Cynthia Z ^.^