"If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't” - Alice in Wonderland.
Mumbai, September 13th, 2010: Trèsmode, the official footwear partner for Lakme Fashion Week, will capture the spirit of its avant-garde fashion philosophy, by unveiling a one-of-a-kind 7 foot tall art installation in the shape of a giant stiletto. Offering a unique experience to its shoe lovers, this exclusive display will also mark the launch of Trèsmode’s Fall/Winter 2010 collection.
“This gigantic and artistic shoe is our way to always surprise our clients, and remind them about Trèsmode’s identity, which also resonates in the style of the latest collection. Trèsmode’s Fall Winter line is influenced by spectacular and empowering fashion and reflects our coveted runway style” said Kapil Mahtani, CEO Trèsmode.
Hand crafted entirely by artist Paul B himself, using 60 kilos of fragile aluminium wire mesh, this exceptionally challenging installation took over ten days to fabricate. It is an ode to Trèsmode’s unique fashion experience to transport one into an Alice-in-Wonderland inspired realm.
Speaking about the eye-catching installation, its artist, Paul B, who has worked his unique flair into it, says “It’s a towering shoe that resembles a cocoon spun by a silk worm, out of which is about to emerge a beautiful butterfly. It symbolizes the emergence of a fashion forward diva. With this shoe, we’ve created a playground for an urban fairytale – one that reflects the edgy and futuristic essence of Trèsmode’s new collection!”
This special art installation, that will be unveiled on the first day of Lakme Fashion Week, will be complemented by models wearing select styles from the new Fall/Winter 2010 collection on the runway.
Since its launch in 2007, Trèsmode has become synonymous with uber chic footwear. From its first flagship store Mumbai, Trèsmode has created a presence across the country and retails in cities such as Pune, Goa, Bangalore, Chennai and Noida.
Designed at a studio in Florence, Italy, Trèsmode’s shoes are manufactured across the world. With young, cool and fashion forward designs, the brand is known for keeping up with the latest trends as seen on the ramps of London, New York, Paris and Milan. Combining state-of-the art quality with edgy design, Trèsmode took on board European footwear designer Emmanuel Rossi as the Head of Brand Development to bring the hottest international styles to the Indian markets.
Trèsmode’s versatile collection from party to work footwear truly appeals to the urban clientele with a constantly evolving taste for fashion. Within a short span, Trèsmode has established itself and become a favourite of gorgeous celebrities like Deepika Padukone, Sonam Kapoort, Genelia D’souza, Minisha Lamba, Vivek Oberoi and Prateik Babbar.
For further information please visit: www.tresmode.com
♥ Cynthia Z ^.^