Lakmé, India’s No.1 beauty brand, announces Malini Ramani as the Grand finale designer for Lakmé Fashion Week (LFW) Winter/Festive 2010, scheduled from September 17 – September 21, 2010.
Malini’s association with Lakmé and fashion week goes back 10 years. Her first collaboration was one of the best remembered Lakmé Grand Finale themes, Mosaic. And, now she is back for LFW Winter/Festive to explore a space close to her distinct style, converging bohemian flamboyance and with laid back verve.
Lakmé’s theme for this season is: “Gypsy Collection” for the Lakmé Grand Finale by Malini Ramani.
The Gypsy Collection will bring together many influences from around the globe, inspired by Malini’s own journeys of stimulating inspiration.
As Designer Malini Ramani said “The Lakmé Gypsy collection is based on Lakmé's winter palette dedicated to the Gypsy within us all. The Lakmé Grand Finale will see me working through a completely new point of view in the colors and influences that are impacting my journey though this collection. The gypsy spirit has caught me and I feel I am journeying beyond my familiar space in ways that have taken me by surprise as well. ”
On the association, N. Rajaram, Vice President, Lakmé says “Lakmé through the years has constantly evolved to keep pace with the effervescent, ever changing Indian woman and present to her an exciting and everlasting beauty experience, through its exclusive range of products. This season, Lakmé will introduce the Gypsy Collection with designer Malini Ramani at the Lakmé Grand Finale. She is the perfect choice for the Lakmé Grand Finale, like Lakmé she has created a collection suited for the modern Indian woman.”
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2010 will be held from September 17 to September 21, 2010 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.
* Now I can't wait to see the 'Gypsy Collection' ! :)
♥ Cynthia Z ^.^