The model auditions serve as a remarkable platform to launch new and untapped young talent. The initiative is an integral part of LFW’s commitment to continuously provide a foundation for new and emerging talent. This season saw 63 talented Indian and international female models turn up to the LFW Winter / Festive 2010 audition. After 2 rounds of short listing by fashion industry experts, 4 models – Anjali Raut, Anuradha Nayudu, Marcela Rodrigues and Reyna Leyva were selected.
The aspirants were evaluated by an reputed panel of judges comprising of eminent designers Narendra Kumar and Monisha Jaisingh; supermodel Sheetal Mallar; show director Marc Robinson; ace photographer Farrokh Chothia; Nonita Kalra,Editor in chief of Elle Magazine and Sujal Shah, Vice President & Head of Fashion, IMG, India. Models were judged basis their attitude, confidence, poise and individuality on the ramp.
Talking about the importance of model auditions, Anil Chopra, Advisor, Lakmé says “We are pleased to relentlessly bring forth exciting fresh faces each season and have undertaken this quest winningly through the model auditions at Lakmé Fashion Week. LFW is known to have launched many careers in the fashion industry and brought forward some of the most admirable names in the business. We recognize the imperative role that models play in the success of a Fashion Week and our auditions are a step towards identifying and nurturing this potential.”
Talking about the LFW model auditions, Sujal Shah, Vice President & Head of Fashion, IMG India said, “Model auditions are an integral part of our process each season to discover and infuse new talent into Lakmé Fashion Week. This season, we’ve seen a good mix of domestic and international talent. We are pleased to have selected 4 models who we believe have what it takes to be a part of India’s most recognizable fashion platform, LFW. The selection made by the reputed panel of judges was transparent and we’ve picked the best of the lot.”
Block your calendar for Lakmé Fashion Week Winter/Festive 2010 from September 17 to September 21, 2010 at Grand Hyatt, Mumbai.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2010 will be held from September 17 to September 21, 2010 at Grand Hyatt Hotel, Mumbai.
For further information log on to http://www.lakmefashionweek.
The ‘No.1 and expert' in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons. For further information log on towww.lakméindia.com
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
♥ Cynthia Z *.*